The researchers point out that Google is the most visited website in the majority of European, North American and Oceanian countries while Facebook dominates in the Middle East, North Africa and most Spanish-speaking countries in South America. So Google and Facebook rule most of the world except Asia where local providers have managed to maintain their domination of the market. Starting from the evident dominance of two companies (Google and Facebook), whose colours (red and blue, respectively) cover most of the map, we styled the illustration as an old colonial map, and named it after the computer game series Age of Empires. The data are visualised as a choropleth map, where the colour indicates each country's most visited website. Alexa collects data from millions of internet users using one of over 25,000 different browser extensions, and the data used for this visualization were calculated "using a combination of the estimated average daily unique visitors to a site and the estimated number of pageviews on that site from users in that country over the past month". The company has provided website analytics since 1996. The map uses freely available data retrieved from Alexa on August 12th, 2013. The researchers explain their methodology on their Information Geographies blog: There is a key showing the websites featured at the bottom left of the map. You can click on the map below to zoom in and see the countries in detail.
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